Privacy Policy

1. Introduction

ProRank SEO ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our WordPress plugin, web application, and related services (collectively, the "Services").

2. Information We Collect

2.1 Information You Provide

• Account information (name, email address, password)
• License keys and activation data
• Payment information (processed securely through Stripe)
• Support tickets and communication
• WordPress site URL for license activation

2.2 Information Collected Automatically

• WordPress version and PHP version
• Plugin version and activation status
• IP address (for security and fraud prevention)
• Usage analytics (feature usage, performance metrics)
• Error logs and diagnostic information

2.3 Google Analytics Integration

When you connect Google Analytics to our plugin:

• We access analytics data on your behalf
• Data is temporarily cached for 24 hours to improve performance
• We do not store your Google credentials
• You can revoke access at any time through Google's security settings

3. How We Use Your Information

We use the collected information for:

• Providing and maintaining our Services
• Processing transactions and managing licenses
• Sending important updates and security alerts
• Providing customer support
• Improving our products and services
• Preventing fraud and ensuring security
• Complying with legal obligations

4. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal data:

• All data transmissions are encrypted using SSL/TLS
• Passwords are hashed using industry-standard algorithms
• Regular security audits and updates
• Limited access to personal data on a need-to-know basis
• Data centres located in secure facilities

5. Cookies & Tracking Technologies

5.1 Types of Cookies

We use the following categories of cookies on our website:

• Strictly Necessary Cookies: Essential for site functionality, including authentication session cookies and payment fraud prevention.
• Analytics Cookies: Help us understand how visitors interact with our website through Google Analytics 4. These are only set with your explicit consent.
• Marketing Cookies: We do not currently use marketing cookies.
• Preference Cookies: We do not currently use preference cookies.

For a complete list of all cookies we use, please see our Cookie Policy.

5.2 Your Cookie Choices

When you first visit our website, a cookie banner allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your cookie settings at any time by clicking Cookie Settings. You can also control cookies through your browser settings. Blocking some types of cookies may impact your experience on our site.

6. WordPress Plugin Data Handling

Our WordPress plugin operates with privacy by design:

• All SEO settings are stored locally in your WordPress database
• We do not collect or store your content or SEO data on our servers
• Analytics data is aggregated and anonymised
• You maintain full control over your data
• Uninstalling the plugin removes all local data

7. Third-Party Services

We integrate with the following third-party services:

7.1 Payment Processing

Stripe processes all payments. We do not store credit card information. See Stripe's Privacy Policy.

7.2 Google Services

Optional integration with Google Search Console and Analytics. See Google's Privacy Policy.

8. Your Rights Under GDPR

If you are in the European Economic Area (EEA), you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data
• Portability: Receive your data in a portable format
• Restriction: Request limited processing of your data
• Objection: Object to certain types of processing

To exercise these rights, contact us at privacy@prorank.io.

9. Your Rights Under CCPA

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with the following rights:

• Right to Know: You can request details about the categories and specific pieces of personal information we have collected about you, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You can request that we delete the personal information we have collected about you, subject to certain exceptions.
• Right to Opt-Out of Sale/Sharing: We do not sell your personal information. We do not share your personal information for cross-context behavioural advertising purposes. If this changes, we will provide a "Do Not Sell or Share My Personal Information" link.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your CCPA rights, contact us at privacy@prorank.io or use the controls described in our Cookie Policy.

10. Data Retention

We retain your personal data only as long as necessary:

• Account data: Until account deletion
• Transaction records: 7 years for tax compliance
• Support tickets: 2 years after resolution
• Analytics data: 90 days (aggregated data may be kept longer)

11. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us: